The Growth of the Online Gaming and Sports Betting Interest in Africa

Online gaming and sports betting has been on the rise in Africa in the recent past. Part of the driving force behind the surge is technological advancements. Unlike in the past, gamers can enjoy Betway Live casino games thanks to technological innovations. However, there are other factors that are key in the growth of the online gaming and sports betting interest in Africa. Read further to find out more.


The Current State of Online Gaming and Sports Betting In Africa

Sports betting and online gaming are growing every day in Africa. Currently, Africans are mainly involved in football and horse racing betting. North Americans have had interests in horse racing since the 15th century. Other reports reveal that Africans have been placing bets on football for over seven decades now. 

Sports betting and online gaming have become more popular than they were 18 months ago. The love of both has seen popular sports betting sites like Betway introduce Live gaming sections to cater to the growing demand for online gaming. 

Factors behind the Growth of Online Gaming and Sports Betting In Africa

The Love for Sports

Africans love sports. Many people believe that football is the most loved sport in Africa. However, other games also attract significant attention from African fans, including athletics, rugby, and cricket. Moreover, African youth love the top European Leagues and other FIFA competitions. 

These numerous sporting events present the punters with opportunities to place bets. The English Premier League is probably the most followed in Africa. Other leagues Africans bet on include the La Liga, Bundesliga, Ligue 1, and Serie A. They also bet on European tournaments like the Champions League and the Europa League. 

Rise of Mobile Gaming and Mobile Sports Betting


The rise of mobile gaming and mobile sports betting has also contributed significantly to the industry’s growth. Studies reveal that over half of the African population own mobile games, 25% of which use smartphones. The penetration of mobile phones, especially smartphones, has contributed to the growth of the industry.

Most punters prefer to use mobile devices for gaming and betting because of the convenience associated with it. It does not restrict you to sitting in one place to place your bets. You can place your bets from any place. 

Bottom Line


The growth of online gaming and sports betting has not reached its peak in Africa yet. Some countries are ahead of the pack, including Ghana, Nigeria, South Africa, and Kenya. But, African governments are still grappling with how to regulate the industry. The future will see more operators joining the market and governments establishing various legislations to regulate the industry.  

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